The power of in-app content

Leroy Merlin is a home improvement retailer that supports customers in bringing their home projects to life, from decoration to renovation.

• Our ambition: To transform its app into a true everyday companion, inspiring home improvement projects, strengthening connections with the brand, and delivering personalized content and offers tailored to individual needs.
• Our mission: To create a series of content experiences that enhance the app’s user experience and journeys, with three key objectives:
  – Drive engagement and increase time spent in the app.
  – Boost sales across strategic product categories and departments.
  – Encourage membership in the loyalty program.